Lincoln Pickup & Delivery
Role: Art Direction, Interaction design, UX
Pickup & Delivery is a service available for select Lincoln vehicles. Owners can schedule a time for a driver to pick up their vehicle from their home, get it serviced at the dealership, and return the vehicle. The experience is meant to be effortless and give owners time back that would otherwise be spent waiting at a dealership. My role was to transfer the experience which existed within the Lincoln Way App to the owner website. In addition to creating the booking reservation flows, I also created the marketing pages for the service.